New Feature

Onboarding headers and footers that match the new email model

New brands get header and footer chrome built the same way as the rest of the structured email experience—so early onboarding emails already feel editable and consistent with how you’ll work day to day.

Improvement

Campaign briefs that are easier to read and review

Generated campaign briefs give you more room to scan the plan, with a cleaner, tighter card shape. Reviewing strategy before you design should feel quicker and less cramped.

Improvement

Products stay on the calendar while creatives generate

When creative generation runs in stages, products you’ve already attached to calendar events stay put. You don’t lose merchandising context mid-generation, so calendar planning and design stay in sync.

Latest releaseNew Feature

Edit emails that stay consistent when you change them

Kicksend’s email editor is now built on a structured design model, so the emails you generate are meant to be edited—not fragile layouts you have to tiptoe around. Layout, text, and structure stay coherent as you make changes, which means less time fighting broken blocks and more time shipping campaigns you’re proud of.

If you were used to regenerating an email after a few tweaks went sideways, this is the new default path: generate once, then refine with confidence. Legacy editing remains available where needed during rollout, but the goal is simple—your edits should feel predictable.

  • Adjust layout and hierarchy without the design falling apart
  • Make structural changes that stick
  • Spend less time regenerating emails just to recover from edits
Improvement

A more reliable editor under the hood

Saving and applying edits is more dependable. Layout and text updates follow one shared path, so what you see while editing is closer to what you get when you save—fewer surprises between the canvas and the final email.

New Feature

Structured email generation for every brand

Every brand can now generate emails in the structured format the new editor understands. You get designs that are easier to tweak after generation, instead of one-off HTML that’s hard to change safely.

Improvement

Your saved blocks work with the new editor

Older saved blocks convert into the new format automatically, so you don’t have to rebuild reusable pieces from scratch to keep using them as you move onto the new editor.

Announcement

What’s new in the editor

There’s a clear in-app announcement when the new editor experience lands for your brand—so you know what’s changed and why edits should feel more reliable, without hunting through release notes first.

Bug Fix

Recover cleanly if the editor crashes

If the editor hits a bad state, you’ll see a recovery path instead of a dead end. You can get back to editing without refreshing blindly and wondering whether your last changes survived.

Improvement

Reference sections stay editable

Reference sections keep shared image and text controls, so you can fine-tune inspired layouts the same way you edit the rest of the email—without losing the ability to adjust copy or visuals in place.

Improvement

Crop images without breaking the frame around them

You can refine a product crop independently from the image’s frame size. Before, adjusting one often nudged the other and scrambled nearby layout; now you polish the shot without reshaping the whole block.

Bug Fix

Headings no longer look oddly cramped

Email headings respect a sensible minimum line height, so titles read clearly instead of looking squashed—especially in denser designs.

Bug Fix

Delete images without false conflict errors

Removing an image shouldn’t block you with a conflict that isn’t real. Deletes go through cleanly so you can keep iterating on visuals.

Improvement

Brands ready after direct Shopify installs

Installing through Shopify initializes your brand properly, so you land in Kicksend ready to continue setup instead of hitting an empty or half-created account.

Announcement

Deep research generation has been removed

Deep research generation is no longer part of the product. Calendar and email workflows stay focused on the paths that get campaigns shipped—without a feature that added time without clear payoff for most teams.

Improvement

Smoother Design System section workflows

Creating and managing Design System sections is clearer and can produce more section options when you need a richer library—less bottleneck when you’re stocking reusable layouts.

Improvement

Sharper email images

Generated and edited email images keep more quality, so product shots and lifestyle images look closer to what you expect when the campaign goes out.

New Feature

Edit colors and typography in Foundations

Foundations now surface color and typography as clear rows you can review and adjust. You’re not stuck with a black-box extraction—you can tune what “on brand” means before sections and emails build on it.

Improvement

Remember who you send test emails to

Test-email recipients stick around for next time, so QA doesn’t start with retyping the same addresses every send.

New Feature

Design System that turns your brand into reusable email building blocks

Kicksend’s Design System is built for how brands actually work: pull foundations from your site and brand guide, then turn them into reusable email sections you can generate from again and again. Instead of starting every email from a blank canvas—or pasting inconsistent one-offs—you set the system once and design faster with pieces that already look like you.

Upload a brand guide early in onboarding (up to 100 MB), preview colors and type while the full foundation build continues, and flag private fonts so you can upload the real files or skip a family. Foundations stay editable, section selection stays intentional, and email generation can lean on the system you approved.

  • Capture brand colors and typography as editable foundations
  • Generate reusable sections from approved foundations and references
  • Keep onboarding and day-to-day design on the same brand system
New Feature

Foundations and sections powered end-to-end

Behind the Design System UI, foundation generation and section libraries are production-ready—so the brand system you set up isn’t a preview lab. It’s the path your emails can actually use.

New Feature

A clear screen when an account is unavailable

If an account can’t be used right now, you’ll see a dedicated outage-style screen instead of a broken app. It’s clearer what happened and that the issue isn’t something you did wrong in the editor.

Improvement

Calendars built event-by-event for steadier results

Multi-event calendar generation runs in clearer stages per event. You get more reliable plans across a full month instead of one fragile mega-pass that could lose quality as the calendar grew.

Improvement

Calendars that respect your cadence and inputs

Calendar generation takes structured inputs and enforces the cadence you asked for—so “two emails a week” means two emails a week, with plans that stay usable for merchandising and export.

New Feature

Send tests to multiple recipients at once

You can add more than one test-email recipient, so stakeholders see the draft in one go instead of a round-robin of single sends.

Improvement

System emails that look like Kicksend

Account and system notifications use Kicksend branding, so important messages feel like part of the product—not generic system mail that’s easy to ignore or distrust.

Improvement

More reliable HTML editing

The email editor’s HTML editing path is more dependable for brands still on that flow—fewer odd breakages when you’re adjusting markup-heavy designs.

New Feature

Stronger AI for chat and image generation

Chat and image generation run on a more capable AI path, so creative help and image asks should feel more consistent when you’re drafting campaigns or filling visual gaps.

You shouldn’t need to change how you work day to day—just get better results from the same places you already ask Kicksend for help.

Improvement

Image generation UI matched to the new models

The image generation experience lines up with how images are actually created now, so controls and results feel coherent instead of leftover from an older pipeline.

New Feature

Control margins like a real box model

The inspector includes margin controls, so you can tighten or open space around blocks without guessing in raw HTML. Spacing becomes a deliberate design choice.

Bug Fix

Small polish that removes daily friction

Header centering holds up when nav links are removed, and campaign draft state behaves correctly as you switch events—so layout and status don’t lie to you while you’re moving fast across the calendar.

New Feature

Export to Klaviyo as a draft—or schedule when you’re ready

You choose how a campaign lands in Klaviyo: save as a draft to keep reviewing, or schedule when it’s ready to go. Before, export leaned toward scheduling; now you can park work in draft without forcing a send path.

Export actions adapt to campaign state (create vs update), and you can still open or sync from Klaviyo after export—including drafts. Sending or already-sent campaigns stay locked so you don’t overwrite live work by accident.

  • Draft when you need stakeholder review
  • Schedule when timing is locked
  • Keep Strategy and Design simple while Export does the heavy lifting
Improvement

Higher upload limits

Larger uploads go through more reliably for brand assets and imports—fewer dead ends when your real files are bigger than an old cap allowed.

New Feature

Delete images from your library

Remove images you don’t need from the library. Keep the set of assets you actually use, without clutter from old tests and one-off uploads.

Improvement

Credit top-ups

You can add credits when you need more capacity, so a busy campaign week doesn’t strand you mid-generation waiting on a hard stop.

New Feature

Email Generation V3

Email generation got a major upgrade: stronger outputs meant to support how you actually finish campaigns—review, edit, and export—not just a one-shot draft you have to rebuild.

Expect generation that pairs better with the rest of the calendar and design workflow, so “generate” is the start of shipping, not a separate island from editing and Klaviyo.

New Feature

Edit email text inline, the way you expect

Inspector text editing is inline and visual (bold, italic, underline, strikethrough) instead of a plain field that fights formatting. You change copy in place and save through the same flow—faster polish, fewer formatting leftovers.

New Feature

Comment on email designs with your team

Leave design comments on emails so feedback lives next to the work—not in scattered Slack threads. Reviewers can point at what needs changing; you resolve and keep moving.

Collaboration stays in context: less copy-paste of screenshots, fewer “which version?” messages, faster approval cycles before export.